We help lenders of every kind deliver trusted loan advice to grow their business.
Banks
Increase production by helping depositors make informed mortgage decisions faster.
Standard fee worksheets confuse and intimidate borrowers. They slow the conversion process and diminish trust. With our Total Cost Analysis (TCA) approach, you enable every loan originator to present products and pricing in a consistent, consultative manner—reducing rate shopping, preserving margin, and enabling borrowers to make better decisions faster.
Reduce compliance risk with a consistent, standardized process.
The TCA approach standardizes your quoting and loan estimate process to help support a consistent and compliant process. Our secure platform integrates seamlessly with existing systems to meet stringent regulatory standards. Within the TCA, all lenders across your organization use the same data and whenever a TCA is created, adjusted or updated, an audit trail remains to show its evolution over time.

Discover more opportunities by proactively guiding borrowers to the right mortgage option.
Reach borrowers with the right information at the right time. A TCA can be displayed and requested through any existing banking presence including ATMs, retail location and the current checking/savings account banking app.
Rent vs. Own Analysis—Help borrowers understand the long-term benefits of home ownership.
Compare Mortgage Terms—Show borrowers how they can reduce interest spend and build more wealth through equity.
Cost of Waiting Analysis—Enable borrowers to determine the opportunity cost associated with not purchasing now.
Annual Mortgage Review—Ensure your borrowers have the right financing in place to meet their personal goals and have the opportunity to upsell or provide value with specific refi opportunities.
Independent Mortgage Banks
Differentiate and standardize your lending approach to provide an unrivaled experience.
Whether competing at a local or national level, building brand awareness and investing in unrivaled client experiences is paramount. Scaling your business requires offering specialty programs, localized expertise, efficient digital experiences and custom loan products. In a competitive market, you must present loan options in a way borrowers understand quickly and accurately.
With a Mortgage Coach Total Cost Analysis, present product comparisons and pricing with simple charts and graphs. Unlike complex standard fee worksheets, TCAs can be used to model specific loan scenarios and guide borrowers to make a confident loan selection and decision faster. And by delivering a TCA as early as possible to every lead, ensure no opportunities are missed.

Attract and retain top mortgage professionals.
Offer a competitive advantage to each loan originator who works at your institution. Our Total Cost Analysis SaaS platform provides unparalleled sales enablement and automated compliance—attracting and supporting the highest volume professionals. Scalable APIs allow integration into any existing workflow, motivating even the largest lenders to choose to buy vs build in every case.
Credit Unions
Deliver trusted loan advice to create members for life.
Everything you do is to ensure your members’ needs are met. It’s not about rates, fees and closing costs—it’s about helping your members build long-term financial wealth, all while fostering deeper relationships through helpful and proactive loan advice. With a Total Cost Analysis (TCA), you provide members the guidance and clarity needed to make confident mortgage decisions.
Raise awareness of your mortgage offerings and guide members to the right option.
Standard loan fee sheets are complex and confusing to members. And many don’t know there’s a lot more to consider than rate—determining the best mortgage option requires taking a holistic look at an individual’s financial situation and future plans.
With a TCA, present product comparisons with simple charts and graphs that model specific scenarios and demonstrate long-term financial outcomes based on their personal situation. By providing a digital and transparent consultative experience that helps members make smarter mortgage decisions, become an institution recognized for outstanding member success.

The Mortgage Coach Total Cost Analysis.
Simplify your member’s mortgage journey.
Provide an interactive view of loan options and the total cost over time, with simple graphs and videos. Using our pre-made templates, present endless loan scenarios, reaching members with the right info at the right time.
- FHA vs Conventional
- ARM Comparisons
- Construction Loans
- Cost of Waiting
- 203K Renovation Loans
- Move Up Buyer
- Jumbo Loans
- Reduction Payment
- Refi Opportunities
- Rent vs Own
- LPMI, BPMI, Single Premium, 80/10/10
Brokers
Compete better and improve borrower conversion.
We're in a new digital age with a crowded lending market. As an independent mortgage broker, building your personal brand and providing unrivaled service is critical. Mortgage Coach enables independent lending professionals to provide an unrivaled, consultative mortgage experience.
Our Total Cost Analysis enables you to show your borrowers the best loan option based on their specific financial situation. Eliminate confusion about fees and costs, show the cost of the loan over time and position yourself as their financial expert to build clients for life.
Gain access to a community of experts with invaluable insights.
The Mortgage Coach community is comprised of thousands of top producers who share best practices and examples to inspire and guide peers to success.
Helping thousands of the best independent lending professionals grow their business.

Let’s find the best solution for you.
We offer solutions for individual brokers, as well as enterprise-wide solutions that integrate seamlessly to your Loan Origination system, Product & Pricing Engine, and CRM. Depending on your product and partner integration requirements, challenges and goals, we’ll help you determine the best solution.