All we ever wanted to hear was a borrower say, “Wow!”
In 1997, a curious mortgage broker set out to clarify mortgage lending and bring true understanding to borrowers. He crunched numbers on crazy spreadsheets to help borrowers understand what made the most sense for their unique financial situation. His goal? Provide a Wow moment where a borrower could say, “Smart! I really see what the right home loan can do for me. This truly is in my best interest!”
May as well share a good thing.
Word got out about this approach to mortgage lending that was based on guiding—and coaching—borrowers to understand their current and future financial situation. That approach would lead to the right product choice, consolidating and paying down debt and creating pathways to building wealth. “Doing right by borrowers” quickly grew into doing the right thing for lending professionals and Mortgage Coach was born.
A commitment to borrower success became a better way to lend—enterprise-wide.
The Total Cost Analysis is a perfect description of the holistic way we approach mortgage lending. A structured approach to borrower understanding leads to other benefits such as consistent and compliant processes, loyalty to your financial institution, and ultimately a more profitable business. Today the Mortgage Coach approach helps Banks, Credit Unions, IMBs and Brokers boost production, close faster, build stronger relationships with borrowers and real estate professionals, and ultimately make the lender more profitable. Ready to create Wow moments for your borrowers?
2009–2013
Setting the foundation
Identified opportunity to become a SaaS enterprise platform in 2009 due to market conditions around brokers
Recruited Joe Puthur as third partner (had recently sold his SaaS platform business, Lasso, to Ellie Mae) to help execute the Mortgage Coach vision
2014–2017
Continued execution
Built APIs to begin establishing partnership infrastructure
Hired additional staff for technology, support, marketing and training efforts
Hired executives to support scaling of operations
Rolled out first and only product integration with Optimal Blue
2018–Today
Growth acceleration
Launched Advice Engine for further support of robust integrations and automation for the loan originator
Began scaling sales team for Individual Edition and Enterprise Edition
Hired key executives for Marketing and Training
Rolled out >25 integrations to enhance Enterprise platform capabilities
134 Enterprise customers today
