Helping Millennial Homebuyers

Robyn Lee Press Release

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January 2016 – Millennials are skeptical of the mortgage process and expect loan officers to care only about their commission. However, through a transparent and educational experience, loan officers can demonstrate their commitment to the customer and the value of their role in the mortgage process. By providing consistent information over a digital platform, Millennials are more likely to feel confident in the process and identify the loan officer as a trusted resource.


Millennials want:

  • To feel empowered to make decisions
  • To have all of the information about their loan options and stay informed throughout the purchasing process
  • Information presented in a digital format
  • Communication through technology
  • Consistent communication
  • To work with an advisor or expert, rather than a salesman
  • High quality product and experience

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