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Wednesday, September 08, 2010
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| Todd Ballenger |
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| Lou Barnes |
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| Bill Dallas |
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| Jeremy Forcier |
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| Jonathan Klein |
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| Brian Kludt |
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| Dylan Kramer |
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| Scott Nicholson |
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| Ron Quintero |
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| Dave Savage |
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| Bliss Sawyer |
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| Brent Sute |
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| Bob Williamson |
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| Roberto Monaco |
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| Dave Hershman |
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| Todd Duncan |
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| Drew Sygit |
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Todd Ballenger
Financial Industry Expert
Todd has 18 years experience in the financial services industry as a licensed securities, insurance, real estate, and mortgage lending professional. Todd founded three companies; Capital Savings Co, Inc., Advantage Capital Mortgage, USA, and PlanMax Financial. These three companies closed over $2 billion dollars in residential and commercial loans before being rolled into a Nasdaq IPO in 1999.
Todd is considered an industry pioneer in the area of capital market and credit market convergence, and has published courses on lending and equity management currently approved for Realtors, Appraisers, Builders and Lenders in over 28 states.
Todd was a two-time Inc. 500 winner, a three time KPMG Fast 50 winner, and the 1998 NC Mortgage Lender of the year. Todd was awarded the 2003 '40 Under 40' award by the Triangle Business Journal in NC as one of the top 40 young leaders.
Todd has a business degree from the University of North Carolina. He is the author of, Borrow Smart Retire Rich. Lou Barnes
Boulder West Financial Services
After five years as Marketing Manager of a mountaineering clothing and equipment manufacturer and retailer (a great way to enjoy your 20s), Lou Barnes built 45-broker, two-office Spruce Real Estate in Colorado from 1978-83, spending most of his time guiding the firm through extremely high interest rates.
The world of money was more fun for him than real estate, and Barnes sold Spruce and joined investment banking ranks for five years as Managing Partner of RCM Government Securities, a broker-dealer working on the early flow of mortgages to Wall Street and their related derivatives. Two of those years involved work on the heart of the S&L meltdown, one of the "consultants" commuting to Texas, Arkansas and other Southwestern garden spots (fortunately he spoke the language: his family were Okies), asked to figure out how deep the hole was going to be.
He wrote one of the earliest accurate estimates of the ultimate cost in 1986, and was one of the first to address the necessary asset workouts. Some people thrive in a career on airplanes, and Barnes was not one of them. In 1988 the homebody began another career as a mortgage banker in Boulder, just in time to catch the terrible peak of foreclosures afflicting the greater Oil Patch and S&L Belt. The firm, Boulder West, survived and thrives as a small mortgage bank, very old-fashioned, strictly "A" paper, and based on long-term relationships with Realtors and past clients. As a marketing tool and for sanity, Lou has written a weekly column on the financial markets every Friday for 20 years.
William D. Dallas
Chairman
Dallas Capital Management
In 1981, Bill co-founded First Franklin and served as its Chairman, CEO and Chairman Emeritus until 2003. His leadership built First Franklin into one of the nations' largest residential lenders and turned the value from First Franklin into Dallas Capital.
Dallas Capital is the private investment firm and family office for Dallas family holdings. The company has developed significant expertise in wealth and capital management as well as investing in and operating businesses. Current assets include Fox Sports Grill, Dualstar Entertainment Group (Olsen Twins) along with several banks and mortgage assets.
Bill earned a Bachelor of Liberal Arts degree, Magna cum Laude, from Bowling Green State University in 1977 and his Juris Doctor degree from the University Of Santa Clara School Of Law in 1987. Outside his business interests, he and Scott Hamilton are championing the next generation of entrepreneur at Dallas/Hamilton Center for Entrepreneurial Leadership at Bowling Green State University.
Bill is married to Bev and they have five children: Adam, Billy, Nick, Jake and Bobbi Jo. Jeremy Forcier
Primary Residential Mortgage, Inc.
Jeremy began his career in the mortgage industry in 2004 at the age of 25. Within a short period of time, he has accomplished goals and achieved success that most dream about. Ranked 29th in the nation by Mortgage Broker Magazine, Jeremy has been featured as a mortgage expert on NBC and CBS along with Bankrate.com.
With true passion for the mortgage industry and over 50 million in loan volume per year, Jeremy’s goal is to assist as many people as possible with mortgage decisions. To keep homeowners informed, Jeremy hosts a variety of seminars on financial management and other areas of concern for homeowners. He loves what he does and strives for perfection, which is why he has been successful in all that he has undertaken.
A San Francisco Bay area native who's always been very involved with his community, Jeremy lives in Petaluma with his wife of five years, Cara and three children: Cody, Skyler and Mia. Jonathan Klein
Founder
Certified Divorce Planning Professional Institute
Jonathan has been a mortgage industry veteran since 1997. As an originator he successfully originated 40 to 50 million dollars annually. Dissatisfied with the direction of the industry he created and implemented the “Blue Ocean Strategy” of divorce planning for mortgage professionals. Jonathan’s practice is now 100% dedicated to divorce planning;.
In 2007, Jonathan founded The Certified Divorce Planning Professional Institute to assist the family law and therapist community along with their clients, in the process of divorce, create better dissolution of marriage outcomes. The formula to improving the outcome of a divorce lies in the trademarked acronym CRADLE: Credit, Assets, Dependents, Life and Estate.
Passionate about sharing this niche market with other professionals, Jonathan developed a Divorce Planning Certification class featuring detailed explanations of the divorce process and launching a Divorce Planning strategy. These classes are being taught through a partnership with Mortgage Coach using an on-line classroom environment.
Jonathan’s Divorce Planning practice is based in Boynton Beach, Florida. Brian Kludt
Sr. Mortgage Planner & Branch Manager
Waterstone Mortgage
Brian has been characterized in the mortgage and real estate industry as a “systems and implementation madman.” Having spent the past decade immersed in studying and experimenting with the best-practices and ideas among the great leaders of the industry, Brian has developed his own unique world class mortgage system that emphasizes the relational and experiential components to driving a 100% referral- based mortgage business.
Brian is currently the Sr. Mortgage Planner and Branch Manager of Waterstone Mortgage in Menomonee Falls Wisconsin where he and his team actively manage over $200,000,000 in mortgages.
To showcase his mortgage planning practices and systems, Brian hosts the Loan Originator INsite Visit, a 2-day on-site immersion into the world of the Brian Kludt Mortgage Team. Attendees of Brian’s INsite Visit are provided a complimentary copy of his proprietary Mortgage Management Dashboard ACT! template overlay, which has been cited by many as the most proficient and comprehensive database management system available to today’s mortgage professional.
In addition to managing a world-class mortgage team and practice, Brian is also Founder and President of Kludt & Company, a professional consulting agency specialized is providing consultative services to the real estate and mortgage industries.
An experienced and sought after local and national speaker, writer and trainer, Brian has been profiled in national publications such as Mortgage Planner Magazine, Top Producer Strategies, and The Mortgage Coach conference calling series. Brian is also a contributing editor to madmortgageworld.com.
Brian lives in the Milwaukee, Wisconsin suburbs with his wife and three children. An avid reader, film buff, runner and musician, Brian is currently writing a children’s book based on his experiences in the north woods of Wisconsin as a boy. Dylan Kramer
President & CEO
America's Mortgage Choice
Dylan is the CEO of American’s Mortgage Choice (AMC) as well as a thirtenn year veteran of the mortgage industry. Before starting AMC, Dylan was an Agency Director for Starpointe Mortgage and Assistant Vice President with Pacor Mortgage in Chicago for several years. He has consistently generated an average of $50 Million Dollars in production and was named the Starpointe Mortgage “National Originating Champion” for 2005 and 2006.
In addition to consulting with clients about mortgage solutions, Dylan speaks to clients publicly through AMC’s seminar program. Whether first time buyers, investment property owners, home sellers or folks who want to use their mortgage to convert their wealth into capital, Dylan provides the answers clients can put to work for their family finances.
When not working Dylan enjoys golf, fitness and Chicago’s professional sports teams. He resides in Elmhurst, Illinois with his family. Scott Nicholson
Bank of America
Scott is a mortgage banker whose best attribute is understanding and recognizing his client’s needs to help them achieve success in their goals. His drive, creativity and resources are his hallmarks for success in delivering his clients the mortgage of their financial means.
Scott’s mortgage career began in early 2001 working directly with Tom Bass and SPFC. He then opened his own branch office in 2005. Scott is well known for the friendly rapport he establishes with his clients and business associates.
Aside from mortgages Scott has also started a company called Nicholson Boxes. What stated from a small idea of providing a closing gift to his clients of custom printed moving boxes has blossomed into a marketing and advertising tool for lenders, realtors and title reps. Nicholson Boxes has merged with a national box producing company.
Scott has recently transitioned to Bank of America and looks forward to continuing to provide solutions and service to his “Clients for Life.” 
Ron Quintero
Consultant
Entrepreneur and Coach
Ron Quintero, industry leader and dynamic business coach to America’s top producing loan professionals, shares his diverse corporate experience by coaching mortgage companies of all sizes, locally and nationally through cutting-edge consulting programs to help change their vision of the mortgage industry forever. Ron is the only trainer/consultant in the mortgage industry who has sold real estate, originated loans, owned several real estate franchises, mortgage and property management companies that have sold for profit developed and formed insurance companies and title LLC relationships first hand. Dave Savage
Founder
MortgageCoach
Dave has twenty years of experience as a mortgage executive and business leader, and he is passionate about leveraging technology to increase the success of mortgage professionals. Under his direction over the past nine years, 22,000 loan officers have used The Mortgage Coach's flagship software to increase their success and help homeowners make more informed decisions.
Dave is a recognized pioneer and leader in the mortgage industry. He is known especially for his contributions toward the growth of professionalism in the lending industry and the improvement in the quality of advice that originators provide homeowners. Dave consults and speaks to thousands of mortgage professionals each year on topics relating to sales, marketing, and leadership.
Before and during the creation of The Mortgage Coach, Dave was one of the nation's top loan officers and was the president of a national mortgage company. At the peak of his origination career, he was one of the nation's top 100 loan officers, and he worked exclusively with hundreds of CPAs and financial planners. Bliss Sawyer
Mortgage Industry Trainer,
Author & Consultant
Bliss Sawyer is a nationally known author, speaker and trainer for mortgage lenders as well as contributing editor for Mortgage Originator Magazine. She has trained and coached thousands of originators around the country with her innovative mortgage marketing and relationship-based selling techniques.
Known as an expert on mortgage marketing, Bliss is passionate about helping originators succeed. The information in her articles, newsletters, seminars, training programs and marketing products are specifically designed to help each originator reach their greatest potential.
Brent Sute
Branch Manager
Mortgage Loan Advisor
New South Federal Savings Bank
In 2006, Brent Sute was elected to the national board of directors of Lenders Who Care. He is a Certified Mortgage Planning Specialist and has a degree from the University of Alabama in Family Financial Planning and Counseling.
Brent and his team advise their clients on how to best structure their home loans to accomplish ALL of their short and long-term financial goals. Brent specializes in first time and move-up homebuyers, and utilizes Conventional, FHA, VA, AHFA Bond Loans, and other programs to help his clients obtain affordable and sustainable financing.
Brent and his team were #2 in units closed among over 100 loan officers for New South Federal in 2007. Bob Williamson
CoachBobWilliamson.com
Bob Williamson has been a business coach to the mortgage industry since 1988, and is the author of 5 sales and marketing books for mortgage loan originators. His client list includes some of the best-known names in the industry.
He has created or helped to pioneer such innovations as the Customer Care System (for managing the details of a loan transaction and creating a great customer experience), The Strategy Session (a sales presentation that positions the loan officer as the client’s homebuying coach), and Realtor Partnerships (a sales presentation that positions the loan officer as an equal sales partner with the real estate agent).
Roberto Monaco, President of InfluenceOlogy
Roberto Monaco arrived in America in 1995 with no money, no connections, no friends, and more importantly, with no English. Armed with a relentless desire to achieve his goals and dreams, Roberto started a quest for role models, resources and strategies that could help him become more successful in life. His search and research lead Roberto to read more then 400 books in the areas of sales, influence, peak performance, psychology, presentation skills and leadership. He has trained with the best success coaches in America, obtained advanced training such as an MBA in Marketing, Master Practitioner of NLP and Hypnosis, and most importantly, during the process he has discovered his life's purpose: to empower people to become the best version of themselves.
Roberto Monaco has been a full-time speaker, coach and trainer since 2002, and has conducted more then 2,500 presentations for corporate America. He has worked with the Anthony Robbins Companies for 5 years and in 2004, 2005, 2006 and 2007 he was the top producer and revenue generator in the country. In 2005, 2006 and 2007 and 2008 Roberto has also coached and trained all the other Peak Performance Strategists at The Anthony Robbins Companies.
Roberto has advised and consulted with Fortune 500 companies, executives, managers and sales professionals in the areas of peak performance, leadership, psychology of achievement, presentation skills and sales. Roberto conducts training sessions for distinguished audiences including Toyota, Ford, Remax, Coldwell Banker, Prudential, Century 21, City Bank, Marriott, American Express Financial, Bank of America, Washington Mutual, Wells Fargo and Chambers of Commerce all over the United States.
Today, Roberto is the President of InfluenceOlogy, a training, consulting and coaching firm created to help human beings achieve their full potential and live a life of fulfillment, happiness and prosperity. Roberto Monaco is originally from Porto Alegre, Brazil, and he conducts workshops and trainings in three languages: English, Portuguese and Spanish. Roberto lives in San Diego CA. Dave Hershman, CEO of The Hershman Group
Dave Hershman is a leading industry expert with seven books written in the industry, including two published by the Mortgage Bankers Association of America. Dave has been the featured speaker at hundreds of industry events across the country in the past twenty years. His career in the mortgage business started as a top producing loan officer who produced over 550 loans his first 18 months on the street and has gone on to lead organizations closing billions of dollars in retail and wholesale production. He has been a columnist for the Mortgage Press, Real Estate Today, Mortgage Originator Magazine and Scottsman Guide and served as a Board of Director for Millennium Bank in Virginia. He has also headed the largest technology sales force in the industry for Ellie Mae. Dave's Book of Home Finance has been the industry's leading real estate finance book for over fifteen years. Todd Duncan, Founder of The Duncan Group
For over two decades, Todd Duncan has been a friend and mentor to millions
of ambitious professionals worldwide. Since the age of twenty-three he has
lived in the trenches and knows what it takes to succeed amidst the rising
pressures and incessant temptations of the marketplace. It is from this platform
that he teaches and touches the lives of some 300,000 professionals every year.
In 1992, Todd founded The Duncan Group to meet the growing demand for
innovative training and leadership in the mortgage banking industry where he
began his career. In subsequent years, The Duncan Group has expanded its
scope of operations to influence the general market and has earned its
reputation as one of the elite personal development companies in the world.
Todd’s ultimate goal is to help people lead healthy lives of fulfillment and satisfaction.
Todd and his wife, Sheryl, have two sons and live in La Jolla, California.
Visit Todd on the web at www.toddduncan.com.
Drew Sygit
In addition to real estate lending, consulting and investing, Drew Sygit writes & speaks about the mortgage & real estate industries. He holds mortgage industry designations CMPS, CMC, CRMS, CMLO, CALO, has an MBA and is an approved industry instructor. He’s presented, spoken and/or written for HUD, Financial Planning Association, Financial Planners Association of Michigan, Michigan Association of CPA’s, Institute of Continuing Legal Education, Oakland Real Estate Investors Association, North Oakland County Board of Realtors and numerous industry publications.
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Dec
31
Written by:
Bob Williamson
12/31/2008 4:13 PM
(Part 1 of this serieswas posted on 12/28.)
If you’ve paid any attention to the science of goal setting, you probably already know the basics:
· The goal must be specific, and measurable. If it isn’t, how will you know whether you’ve achieved it?
· The goal must have a time frame (deadline). This part is easy; we’re talking about your production and income goals for 2009. Your deadline for accomplishing this goal would be December 31st, 2009.
· The goal must be realistic (believable) to you, and something you can be excited about achieving. I touched on this in Part 1. When you’re alone with your own thoughts, do you honestly believe in your heart of hearts that you can achieve this goal you’re thinking of setting? You’re the only one who knows the answer to that question, and you gain nothing by trying to con yourself. The other side of the same coin is that you want to set a goal that requires you to stretch yourself and grow. If the goal doesn’t excite you, it will not provide the motivation necessary to overcome those days when you just won’t “feel like” doing it. It won’t provide the motivation you’ll need when you run into that unanticipated obstacle. It’s a bit of a fine line, but it exists: set a goal that is both realistic (in other words, you believe you can do it), and inspiring (to you).
A quick word here about having a goal that excites or motivates you: Because the goal must be specific and measurable, we’re almost certainly talking about a number. Who gets excited about a number? Not many people do, but the number represents something to you that will have great meaning. When you reach that number, how will it change your life? How will it affect you and the people you care about? When those things happen, how will it make you feel? Can you imagine with clarity of vision and emotion what it will be like for you when the number becomes a reality? Because that’s what it will take if you want your goal to motivate you to get up and get at ‘em when you don’t feel like it.
Here are the basic desires that drive people to grow and cross the boundaries of what they’ve accomplished in the past:
· Freedom
· Recognition, Status
· Love
· Security
· Honor, Idealism
· Adventure/Fun
If you can make the emotional connection between the abstract number of your goal and one or more of the basic desires on the list above, you’ll be able to tap into your inner power to move beyond those moods we all have when you just don’t seem to have the gas in your tank to make those sales calls or buckle down and get those files turned in.
My Model of the Loan Production System
For the last 20 years, I’ve used an assembly line model to visually depict the flow of leads and loans through a loan officer’s “closed loan manufacturing facility”:

It’s useful to think about your process as an assembly line with “stages” because each stage represents a measureable benchmark. If you know your numbers for each of the 6 stages on a weekly or month basis, sooner or later you can identify exactly where your biggest bottleneck is. Wherever you have a bottleneck, you will see restricted flow at that stage and at all the subsequent stages in your process. You cannot submit more loans that you have taken applications for, for instance.
A Simple Tool for Finding Your Number(s)
Now you’re ready to find the numbers that will give you that sense of emotional satisfaction you’re looking for. Take out a sheet of paper, or open an excel spreadsheet and enter the following categories:
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Production Goal-Setting Tool
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Monthly Income Goal
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Average Income per Loan
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Closings Needed per month
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% of final approvals that close
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Final approvals needed per month
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% of submissions that go to final approval
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Submissions needed per month
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% of loan applications that go to submission
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Applications needed per month
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% of contacts that go to application
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Contacts needed per month
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% of leads that get contacted
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Leads needed per month
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Follow these steps to complete your goals table:
1. Monthly Income Goal: How much do you want to gross per month? Enter it.
2. Average Income per Loan: How much do you gross per loan, on average? If you don’t know, take your total income from last year and divide it by the number of units you closed.
3. Closings Needed per month: Divide your monthly income goal by your average income per loan. That will tell you how many loans you need to close, on average, per month. Enter the number.
4. % of final approvals that close: Once you have a final approval (clear to close), what percentage of your loans close and fund? Obviously, unless you are doing something horribly wrong, this will be a very high percentage, perhaps even 100%. Whatever it is, enter the number (percentage).
5. Final approvals needed per month: Divide the number of closings you need per month by the percentage of final approvals that close. (Example: If your goal is 10 closings and 90% of your final approvals close, 10 divided by .9 is 11.1, or 11, rounded off to the nearest whole number.) Enter the number. That’s how many final approvals you need to average per month to real your production goals.
6. % of submissions that go to final approval: What percentage of your loan submissions (actual submissions to underwriting, not just running it through a DU app) receive a clear to close? If you don’t know the answer, you should be able to compile your stats by running a report for the past year in Calyx Point or Encompass. If you can’t do that for some reason, take your best guess. Enter the number (percentage).
7. Submissions needed per month: Divide the number of final approvals (clear to close) you need per month by the percentage of submissions that go to final approval. That’s how many submissions you need to average per month. Enter that number.
8. % of loan applications that go to submission: What percentage of your applications (signed 1003’s with a commitment from the client to get you whatever documentation you need) get submitted to underwriting? (Again, if you don’t know, run the reports for last year from your LOS software or take your best guess.) Enter that number (percentage)
9. Applications needed per month: Divide the number of submissions you need per month by the percentage of applications that get submitted. That’s how many applications you need to take each month. Enter that number.
10.% of contacts that go to application: What percentage of the sales contacts you make (a sales contact is a conversation with a lead or a prospect where you ask for the application appointment – any other conversation where you don’t ask for the app is meaningless for our purposes) result in loan applications? If you don’t know, take your best guess. An inaccurate estimate is better than nothing. Going forward, now that you know the importance of these numbers, you can track them and correct the percentages in your model. Enter the number (percentage).
11.Contacts needed per month: Divide the number of applications you need per month by the percentage of sales contacts that result in an application. The result is the number of sales contacts you must make each month in order to reach your production goals. Enter the number.
12.% of leads that get contacted: What percentage of the leads you generate or otherwise receive, do you contact (actually speak to – not leave voicemails for or send emails to). A lead is a name and phone number of someone who has either responded to your marketing or been referred by a client or referral partner because they are a potential candidate for a mortgage loan. Not all leads get contacted. Some never return your calls no matter how many messages you leave. What’s your percentage? Enter the number.
13.Leads needed per month: Divide the number of contacts you need per month by the percentage of leads you contact. The result is the number of leads you must generate each month in order to reach your production goals. Enter the number.
What to Do with This Information
Put it or keep it someplace where you will see it frequently.
The most important numbers are the number of leads you must generate and the number of sales contacts you must make. 90% of loan officers who fail to reach their goals do so because they either don’t generate enough leads, or they don’t make enough sales contacts.
We can all stand to improve our sales and presentation skills (which is what you measure in the percentage of contacts that become applications), but I’ll repeat: the number one cause of failure to reach production goals is a deficiency in either leads, or contacts.
Obviously, if you don’t generate enough leads, you won’t make enough contacts or take enough applications, or get enough submissions, approvals, or closings. That’s the way bottlenecks work. They restrict flow to all of the subsequent stages of your “assembly line”. But I’ve also seen plenty of LO’s who do generate enough leads and somehow can’t motivate themselves to sustain the effort required to reach them so they can ask for the application appointment.
Next: In the third and final installment of this series, I’ll offer some suggestions on how to schedule and manage your time so that you do generate enough leads and make enough contacts to accomplish your production goals.
P.S.: To subscribe to my free e-newsletter on sales & productivity for mortgage professionals, go here. When you subscribe, you can instantly download four Bonus Gifts worth over $150.
Copyright ©2009 Bob Williamson
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