1997, Dave Savage and Greg Wexler established WowTools and introduced Mortgage Coach to the industry. Initial offerings included the Total Cost Analysis and RateWatch™ reports. These tools were created as a result of feedback and ideas from Loan Officers committed to bringing value and creating trust with the homeowners they serve. Today, Mortgage Coach continues to build upon the foundation layed by Dave and Greg; Beyond our software solutions, Mortgage Coach has created a community where Loan Officers share and learn best practices and keen strategies to increase sales performance while continuing to build value and trust with homeowners.

Mortgage Coach is actively endorsed and used by lenders, bankers, and brokerages, including most of the nation's top 200 loan originators. Unique and powerful tools empower loan officers to improve closing ratios, increase referrals and grow revenues. Mortgage Coach equips mortgage professionals with invaluable insights and patented reports to show borrowers how to create more wealth by integrating the mortgage decision into their financial plan. Borrowers benefit from knowledgeable advice while originators reap the rewards of attaining the trust and referrals of prospects and clients alike.

At a Glance

• 1997 - Launched Total Cost Analysis - the first tool of its kind - and RateWatch™ - a unique interest rate monitoring system
• 1998 - Introduced Debt Free and Equity Repositioning Analysis Reports
• 1999 - Released PMI and True Refinance Analysis Reports
• 2000 - Awarded the Mortgage Coach trademark
• 2001 - Launched Trusted Advisor Marketing Kit
• 2002 - Filed patent to protect our Power Shift process
• 2003 - Awarded RateWatch™ trademark
• 2004 - Created analytical tools for interest - only mortgages and the Rent vs. Own report
• 2005 - Brought the Index Analyzer to market which includes historic data
• 2006 - Marketing Machine™ launched providing Originators with full color - customizable reports
• 2007 - Created the best sales presentation via the Opportunity Optimizer
• 2008 - Launched Analyze our foundational software offering and expanded Community, an online destination for loan officers to share ideas, challenges, solutions and opportunities
• 2009 - Launched the MC Video Community, the first-of-its-kind video community designed to help loan officers watch, create and share video’s with clients and referrals partners
• 2009 - Released RateWatch, the industry's most revolutionary solution to monitor interest rate movement.
• 2010 - Launched Certified Mortgage Coach, a unique online certification.